Problem Gambling Help SA

Gambling Harm Minimisation for CALD Communities

In early 2019, work began to adapt the successful Gambling Harm Minimisation campaign for cultural and linguistically diverse (CALD) communities within South Australia (SA). The first phase of the campaign proved to be successful as it provided gaming venue staff with confidence to continue to have conversations with patrons if they showed signs of problematic gambling behaviour and that these conversations in fact, part of their role.

The Office for Problem Gambling (OPG) gathered data from the 2016 Australian Bureau of Statistics' Census and the 2018 South Australian Gambling Prevalence Survey to identify which CALD communities would benefit from a focused awareness campaign. Data obtained indicated that there were large Chinese and Vietnamese communities residing in SA. In addition, it was identified that individuals who spoke another language other than English at home were more likely to be at risk of becoming a problem gambler (4.2% compared to 2.8%). Data also highlighted the prevalence of at-risk gamblers amongst the Aboriginal community (5.6% compared to 2.9% of non-Aboriginal or Torres Strait Islander people). Evidence from the SA Gambling Prevalence survey also revealed that 10% of Aboriginal and Torres Strait Islander people detailed how they had been impacted by someone else’s gambling, compared to 6% of non-Aboriginal or Torres Strait Islander people.

It was then decided that the next phase of the Gambling Harm Minimisation Campaign would be tailored to create awareness within the Aboriginal, Chinese and Vietnamese community.

Consultations occurred with representatives of the gaming industry to ensure that the data correlates with the experiences of gaming venues. OPG also sought regular input and feedback with Gambling Help Services who are part of these communities, which proved to be invaluable.

The focus of the campaign is similar to the first phase of the campaign as it aims to educate individuals that it is the role venue staff to interact with them if they see potential harm occurring and to not be offended by these interactions.

Rather than directly translate the previous campaign material, alternative messaging was developed with help services. The new messaging now includes

  • For Aboriginal communities - 'We might want to have a yarn. It's part of our role'
  • For Chinese and Vietnamese communities - 'We ask because we care. It's part of our role'

The result was a suite of translated posters, wallet cards and brochures which are available to order for all gaming venues and help services across South Australia.

If you would like to order campaign material for your gaming venue or gambling help service, please visit our resources page

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